The University Extension as one of the substantive processes of Higher Education, dynamizes the mission of the contemporary university to maintain, develop and promote culture. Extending the processes outside the university environment, adjusting to new practices determined by local development strategies and a sociocultural approach to university project management, is today a necessity in the global context.

In this article from the documentary analysis and professional experience, using action research, the importance of establishing links between elements related to sociocultural projects, definitions of culture, the social practice of university students and the management that, from the Extension University, as a substantive process, is made of these projects, to guarantee a system of actions that contribute to the model of the professional to which they aspire and to the social transformation of the environment in which they are developed.culture, University Extension, management, project, sociocultural, social transformation.